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4min chapter
Episode 679 | Mock Features, A Failed Launch, Becoming a Freelancer, and More Listener Questions (A Rob Solo Adventure)
Startups For the Rest of Us
Strategies for Sales and Recovery: Mock Features and Relaunching After Setbacks
This chapter explores the strategy of implementing 'mock features' in B2B SaaS sales to align with buyer expectations, even when they surpass actual user needs. It also addresses the challenges of recovering from a failed product launch, providing insights and examples from the hosts' experiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode