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Startups For the Rest of Us
Episode 682 | The Pros and Cons of Large vs. Small Startup Events
Oct 10, 2023
In this conversation, Alex Theuma, founder of SaaStock, shares insights from his journey of bootstrapping a successful conference for SaaS founders. He discusses the vibrant pros and cons of large versus small startup events, emphasizing how each caters to different networking needs. Alex reflects on the challenges of establishing credibility and the importance of a positive attendee experience. He also spins entertaining tales from past events, revealing the unpredictable yet rewarding nature of live gatherings.
27:55
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Quick takeaways
- Bootstrapping a successful event like SaaStock requires establishing authority and community engagement before launching to ensure viability.
- Large startup events provide diverse learning opportunities and networking but can be overwhelming, contrasting with the intimacy of smaller gatherings.
Deep dives
Bootstrapping Event Success
Bootstrapping an event like SaaStock involves establishing authority and building a community before launching. The founder created a blog called SaaScribe to provide valuable content for SaaS founders, which subsequently led to local meetups where attendees expressed a desire for a larger gathering. After gaining initial traction and securing early sponsorships from key players in the SaaS industry, the founder was able to successfully sell tickets for the conference. This strategy helped create an engaged audience, enabling the event to gain popularity and viability over time.
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