In this talk, Alex Theuma, Founder and CEO of SaaStock, shares his journey in creating a thriving SaaS community. He emphasizes the transformative power of having an executive coach, especially during the challenges of COVID-19. Alex discusses the importance of community building and how SaaStock evolved from content creation to large-scale events. He also reflects on the risks of founder-led businesses and the significance of hiring mission-driven teams. Additionally, Alex opens up about balancing personal health and professional growth.

In this conversation, Alex Theuma, founder of SaaStock, shares insights from his journey of bootstrapping a successful conference for SaaS founders. He discusses the vibrant pros and cons of large versus small startup events, emphasizing how each caters to different networking needs. Alex reflects on the challenges of establishing credibility and the importance of a positive attendee experience. He also spins entertaining tales from past events, revealing the unpredictable yet rewarding nature of live gatherings.