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Startups For the Rest of Us
Episode 680 | Problems vs. Solutions, Doing What it Takes, and More Listener Questions (A Rob Solo Adventure)
Sep 26, 2023
Explore the balance between listening to individual customer demands and the collective voice of the market. Discover how to identify genuine customer problems instead of getting sidetracked by their suggested solutions. Gain insights on efficiently navigating post-campaign challenges and the relentless dedication required for success in entrepreneurship. Understand how data-driven insights coupled with intuition can guide startup founders toward achieving true product-market fit.
23:43
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Quick takeaways
- Focusing on the underlying problems customers face, rather than their specific feature requests, leads to more effective product solutions.
- Successful founders must be willing to put in extra effort and embrace hard work to achieve their startup goals.
Deep dives
Understanding Customer Needs
It is essential to focus on the problems customers are experiencing rather than solely on the solutions they suggest. Customers often approach with specific feature requests without fully understanding the underlying issues those features are trying to solve. By examining the actual job these features are intended to accomplish, businesses can develop more effective solutions that address broader needs. A prime example is the development of a visual workflow builder that emerged from recognizing that multiple customer requests stemmed from a common need for more complex decision-making in their processes.
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