Episode 692 | Learn the Rules Like a Pro So You Can Break Them Like an Artist (A Rob Solo Adventure)
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Dec 19, 2023
Join a solo adventure where the focus is on refining onboarding processes for better user experiences. Discover why many entrepreneurs fall into the trap of labeling themselves as 'pre-revenue' and the pitfalls of this mindset. Learn the value of premium offerings over being the cheapest option in the market. Uncover the differences between mirror research and true market research to better understand customer needs. Finally, explore the evolution of creativity through iconic examples like the Beatles, showcasing the importance of mastering and then breaking the rules.
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volunteer_activism ADVICE
Onboarding Flow
Regularly revisit and test your onboarding flow.
Ensure the minimum path to awesome is frictionless and functional.
volunteer_activism ADVICE
Free Offering Trap
Avoid offering free products unless you're an experienced entrepreneur.
Free users offer little value; focus on charging for your product.
question_answer ANECDOTE
Not the Cheapest Option
Rob Walling likes ads that confidently justify higher prices by highlighting value.
Tiny Seed positions itself as a premium, not cheapest, funding option.
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In episode 692, join Rob Walling for a solo adventure where he addresses a variety of topics. He stresses revisiting your onboarding to evaluate your product’s “minimum path to awesome” and warns of conducting “mirror research” instead of market research. Rob also tackles why being the cheapest option is not always the best positioning.
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Topics we cover:
1:33 – Walking customers through signup to first value, revisit your onboarding
4:29 – The early entrepreneur’s trap: "We are pre-revenue still…”
8:31 – Not being the cheapest option
14:31 – Mirror research vs. market research
17:16 – Learn the rules like a pro so you can break them like an artist
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
Startups For the Rest of Us