6min chapter

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Episode 692 | Learn the Rules Like a Pro So You Can Break Them Like an Artist (A Rob Solo Adventure)

Startups For the Rest of Us

CHAPTER

Understanding Research and Creative Rule-Breaking in Startups

This chapter explores the critical difference between mirror research and market research for startups, stressing the need to prioritize customer perspectives over personal biases. It also discusses the balance between adhering to successful practices in SaaS and the importance of knowing when to innovate beyond established rules.

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