Episode 697 | 7 Predictions for SaaS Bootstrappers in 2024

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Jan 23, 2024

Get ready for a solo dive into bold predictions for SaaS in 2024! Discover the untapped potential of vertical SaaS and what it means for niche markets. Explore how emerging markets will continue to drive SaaS growth despite subscription fatigue. Unpack the evolution of no-code and low-code platforms alongside AI's role in software development. Don't miss a retrospective look at past predictions and their outcomes—Did they hit the mark or miss the boat?

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INSIGHT

Vertical SaaS Opportunity

Vertical SaaS offers opportunities for bootstrappers.
It's less competitive and requires less marketing expertise.

INSIGHT

SaaS Growth in Emerging Markets

SaaS is growing in emerging markets like Latin America.
Lower price points are offset by cheaper marketing and hiring.

ADVICE

Prepare for Twitter Reckoning

Twitter's struggling valuation and under-monetization suggest a reckoning.
Prepare for potential ownership changes or other major events.

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In episode 697, join Rob Walling for a solo adventure where he makes predictions for SaaS in 2024. His predictions focus on Vertical SaaS, emerging markets, the professionalization of No-Code, subscription fatigue, AI and more. At the end of the episode, he evaluates predictions he made over the past 10 years to see if they held up.

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Topics we cover:

1:32 – Opportunity in vertical SaaS
3:48 – SaaS will continue to grow in emerging markets
5:08 – Twitter changes hands in 2024?
6:56 – Subscription fatigue has little impact on adoption of B2B SaaS
8:13 – No-Code and Low-Code will undergo “professionalization”
10:24 – Is it hype, or is it not? How AI will continue to develop this year
14:11 – Will Stripe go public?
17:08 – Revisiting past predictions: SaaS, Twitter, VR, crypto, markets, & gadgets

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If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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