Startups For the Rest of Us
Episode 697 | 7 Predictions for SaaS Bootstrappers in 2024
Jan 23, 2024
Get ready for a solo dive into bold predictions for SaaS in 2024! Discover the untapped potential of vertical SaaS and what it means for niche markets. Explore how emerging markets will continue to drive SaaS growth despite subscription fatigue. Unpack the evolution of no-code and low-code platforms alongside AI's role in software development. Don't miss a retrospective look at past predictions and their outcomes—Did they hit the mark or miss the boat?
31:48
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Quick takeaways
- Vertical SaaS presents lucrative opportunities for bootstrappers by targeting niche industries with focused solutions and less competition.
- Emerging markets, especially in Latin America, offer significant growth potential for SaaS by catering to local needs with tailored pricing strategies.
Deep dives
The Rise of Vertical SaaS
In 2024, there will be significant opportunities in vertical SaaS, reflecting an ongoing trend in the market. This niche approach targets specific industries, such as accounting software for construction firms, allowing for focused solutions in areas often overlooked by broader platforms. Companies funded by TinySeed are increasingly specializing in these verticals, with over 75% of recent investments falling into this category, indicating a strong preference for tailored services. This sector is appealing for bootstrappers due to reduced competition and the ability to market more effectively within narrower markets.
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