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Startups For the Rest of Us
Episode 693 | Building a Mid-Six-Figure SaaS in Less Than 3 Years
Dec 26, 2023
Grant McConnaughey, founder of Postpone, a social media scheduling tool, shares his entrepreneurial journey. He reveals how he validated his MVP and the challenges of early growth. Grant discusses the impact of joining TinySeed and his strategic pricing changes, resulting in significant revenue boosts. He candidly reflects on the emotional hurdles of raising prices and navigating platform risks from Reddit and Twitter. Additionally, Grant addresses areas for improvement and the importance of focus in building a successful SaaS business.
28:40
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Quick takeaways
- Grant McConnaughey's journey illustrates the significance of validating ideas with a minimum viable product to drive early growth.
- Strategic pricing adjustments combined with feature enhancements have played a crucial role in Postpone's revenue growth and customer retention.
Deep dives
Bootstrapping Success: Building Postpone
The founder of Postpone developed the idea for his scheduling app by addressing his own needs as a creator, seeking a solution for posting content on platforms like Reddit. Starting in January 2020, just before the COVID-19 pandemic, he focused on building the application during his free time while working at Zapier. The initial minimum viable product (MVP) was launched within ten weeks, which included basic functionality for scheduling Reddit posts. Though the launch initially received a lukewarm reception, perseverance in refining the product and consistent effort in engaging with potential users eventually led to growth, transforming an early personal project into a business generating mid six figures in annual recurring revenue (ARR).
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