Episode 693 | Building a Mid-Six-Figure SaaS in Less Than 3 Years
Startups For the Rest of Us
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The Power of Focus and Strategic Pricing
This chapter explores the crucial role of focus in successfully developing a SaaS product, emphasizing full-time commitment without distractions. The speakers discuss a recent pricing strategy that involved a 20-25% increase, revealing how community feedback and targeting higher-paying agency clients led to significant revenue growth. They also address the emotional challenges of raising prices while highlighting the positive outcomes and the importance of effectively communicating value to customers.
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