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Startups For the Rest of Us
Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio)
Jan 9, 2024
Asia Orangio, a transition expert from B2C to B2B markets, joins to delve into ideal customer targeting and market shifts. She discusses how to pivot effectively, especially with budget apps in a competitive landscape. The conversation also touches on reevaluating freemium models, highlighting their marketing benefits versus actual profitability. Lastly, Asia explores the importance of understanding customer needs when marketing products in unfamiliar categories, offering insights for bootstrapped startups.
53:17
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Quick takeaways
- Identifying and validating ideal target customers is essential for startups to effectively adapt their product offerings to meet market demands.
- Transitioning from B2C to B2B requires refining product features to attract enterprise clients and understanding their specific needs for successful monetization.
Deep dives
Understanding Customer Targeting
Finding the right target customers is crucial for startups. A listener raises a question about whether to pivot focus to potential users from a competitor who is shutting down. The response highlights the importance of market validation through interviews to better understand the needs and willingness of these new users to pay for the service provided. Engaging directly with the prospective customers can yield insights that help gauge their interest and compatibility with the product.
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Discover
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