Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio)

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Jan 9, 2024

Asia Orangio, a transition expert from B2C to B2B markets, joins to delve into ideal customer targeting and market shifts. She discusses how to pivot effectively, especially with budget apps in a competitive landscape. The conversation also touches on reevaluating freemium models, highlighting their marketing benefits versus actual profitability. Lastly, Asia explores the importance of understanding customer needs when marketing products in unfamiliar categories, offering insights for bootstrapped startups.

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ADVICE

Validate Target Customer Fit

Consider interviewing Mint users to gauge their willingness to pay for a similar product.
Use a service like UserInterviews.com and offer incentives for participation.

ADVICE

Test Mint User Interest

Run targeted ads on platforms like Instagram or Facebook to reach Mint users.
Direct them to a landing page or a call booking to assess interest and gather information.

ADVICE

Prioritize Core Market Growth

Focus on core market growth instead of immediate translation for a small side project.
Explore alternative growth channels, messaging, and onboarding improvements.

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In episode 695, Rob Walling and Asia Orangio answer listener questions. They take questions about ideal target customers, moving from B2C to B2B, and how to advertise for a product in a new space. They wrap up discussing the challenges of making freemium work while bootstrapping.

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Topics we cover:

4:06 – Adjusting your target customers to chase an opportunity
11:58 – Is translating marketing or educational content worth it?
16:46 – Moving from B2C to B2B
25:53 – Defining a cross-channel marketing approach
33:22 – Advertising for a product in new product category
41:40 – The issues with making freemium work while bootstrapping.

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If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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