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21min chapter
Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio)
Startups For the Rest of Us
Navigating Market Shifts: Strategies for Targeting Users
In this chapter, the speakers address a listener's inquiry about pivoting target customers for a budgeting app in light of competitors shutting down. They explore strategies for attracting users from Mint while discussing challenges like customer willingness to pay and product readiness. The conversation also covers transitioning from a B2C to a B2B model, emphasizing the importance of understanding audience needs and aligning business goals with market opportunities.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode