2min chapter

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Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio)

Startups For the Rest of Us

CHAPTER

Understanding Consumer Awareness in Email Collaboration Tools

This chapter explores the distinctions between problem awareness and product awareness in relation to email collaboration tools. The speakers emphasize the need for marketers to understand their audience's familiarity with various solutions, affecting their overall marketing strategies.

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