In episode 695, Rob Walling and Asia Orangio answer listener questions. They take questions about ideal target customers, moving from B2C to B2B, and how to advertise for a product in a new space. They wrap up discussing the challenges of making freemium work while bootstrapping.
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Topics we cover:
- 4:06 – Adjusting your target customers to chase an opportunity
- 11:58 – Is translating marketing or educational content worth it?
- 16:46 – Moving from B2C to B2B
- 25:53 – Defining a cross-channel marketing approach
- 33:22 – Advertising for a product in new product category
- 41:40 – The issues with making freemium work while bootstrapping.
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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