Asia Orangio, CEO of Demand Maven, discusses early stage marketing and growth challenges, overcoming inhibition to conduct customer interviews, go-to market and freemium strategies, navigating audience expansion, hiring and building a team, and first hire selection and fractional hires.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick , how to handle pricing experiments, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDemandMaven — Asia’s companyHacking Growth — a book by Sean Ellis and Morgan BrownSprint — a book by Jake Knapp, John Zeratsky, and Braden KowitzNorth Star KPIVan Westendorp Price Sensitivity SurveyHow Superhuman Built an Engine to Find Product-Market FitPrice Intelligently BlogSoftware Pricing Design with Chris Mele10+ Survey Email Examples for Your SaaS + Free TemplateFollow Asia on Twitter and on LinkedInIn Demand PodcastThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Rand Fishkin, co-founder of SparkToro, and Asia Orangio, founder of DemandMaven, discuss the excitement surrounding the upcoming MicroConf US in Atlanta. They emphasize the limited availability of tickets, with over 90% already sold. The event promises not only insightful talks but also a vibrant community of bootstrapped founders. Attendees can look forward to engaging discussions and keynotes, including a motivational talk by Dr. Sherry Walling and a special guest appearance by MailChimp co-founder Ben Chestnut.

Asia Orangio, a transition expert from B2C to B2B markets, joins to delve into ideal customer targeting and market shifts. She discusses how to pivot effectively, especially with budget apps in a competitive landscape. The conversation also touches on reevaluating freemium models, highlighting their marketing benefits versus actual profitability. Lastly, Asia explores the importance of understanding customer needs when marketing products in unfamiliar categories, offering insights for bootstrapped startups.

Asia Orangio, a savvy expert in customer onboarding and sales strategies, joins the conversation to tackle listener queries with Rob Walling. They dive into where to best place onboarding videos for maximum impact and how to scale content-driven businesses effectively. Asia shares valuable insights on overcoming revenue plateaus and discusses the intricacies of stealth launches. Additionally, they explore the possibility of selling SaaS products to enterprises without a dedicated sales team, emphasizing the importance of aligning business strategies.