Startups For the Rest of Us

Episode 607 | Overcoming Plateaus, Stealth Launches, Founder-Driven Sales, and More Listener Questions

12 snips
Jun 14, 2022
Guest
Asia Orangio
Asia Orangio, a savvy expert in customer onboarding and sales strategies, joins the conversation to tackle listener queries with Rob Walling. They dive into where to best place onboarding videos for maximum impact and how to scale content-driven businesses effectively. Asia shares valuable insights on overcoming revenue plateaus and discusses the intricacies of stealth launches. Additionally, they explore the possibility of selling SaaS products to enterprises without a dedicated sales team, emphasizing the importance of aligning business strategies.
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ADVICE

Onboarding Video Placement

  • Onboarding videos should be prominent, not hidden.
  • Offer a skip option, but allow easy return for later viewing.
ADVICE

Scaling Content Businesses

  • To scale a content business, establish clear processes, roles, and responsibilities.
  • Start by doing it yourself to understand the work, then hire and delegate efficiently.
ADVICE

Content Creation Speed

  • Content creation speed varies, affected by length, quality, and research intensity.
  • Consider factors like sourcing and writer experience when estimating output.
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