Startups For the Rest of Us Episode 696 | The Truth about Product-Market Fit + Doing Sales as an Introvert (With Ruben Gamez)
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Jan 16, 2024 Ruben Gamez, an expert in product-market fit and introverted sales strategies, joins the conversation. He shares insights on how to effectively achieve product-market fit across different customer segments. Ruben discusses decision-making challenges and the art of prioritization in product development. He opens up about the unique hurdles introverted founders face in sales and provides tips to transcend comfort zones. Finally, the duo dives into strategies for building a high-performing team and the importance of a meticulous hiring process.
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PMF Nuances
- Product-market fit (PMF) isn't binary; it's a spectrum.
- It's also specific to customer segments and use cases, not just a broad concept.
Segmented PMF
- SignWell achieved PMF with individuals early on but not with larger teams.
- Different customer segments, even within the same product, require separate PMF journeys.
Use Case Focus
- Horizontal products often serve a wide range of industries and use cases.
- Analyzing top customers by use case rather than just industry reveals clearer patterns.