Episode 690 | When Opt-in Email Could Be Spam, Collecting Customer Feedback, and More Listener Questions

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Dec 5, 2023

In this insightful discussion, the host dives into the ethical maze of email marketing, emphasizing the delicate balance between outreach and spam. He shares strategies for collecting customer feedback effectively, including the value of deep, meaningful calls. There are also intriguing comparisons between launching affiliate projects and creating original services. Plus, listeners gain valuable perspectives on valuing a business and the importance of audience engagement in a crowded SaaS landscape. Get ready for practical tips and thought-provoking advice!

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ADVICE

Ethical Email Marketing

Get explicit consent before emailing users about unrelated offerings.
Be transparent about your intentions and provide easy unsubscribe options.

ADVICE

Build vs. Affiliate

Explore affiliate marketing for existing solutions as a learning opportunity.
Consider a high-touch consulting approach for better income potential.

ADVICE

SaaS Valuation and Buyouts

Consult SaaS brokers like Quiet Light or FE International for valuations during partner buyouts.
Consider selling the entire company if a buyout proves too difficult.

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In episode 690, join Rob Walling for another solo adventure where he answers listener questions. He advises on the ethical considerations of email marketing and answers how he would value a business when buying out a partner. He also addresses the best ways to collect customer feedback and the value of high-fidelity customer calls.

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Topics we cover:

2:59 – Emailing users about other projects you are working on
9:26 – Avoid sending spam-like emails
12:55 – Building a service vs. selling it as an affiliate
17:34 – SaaS evaluation after business partner falling out
21:25 – The best ways to collect customer feedback
25:36 – Determining which group of buyers to sell to, HOA’s or property managers

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If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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