Startups For the Rest of Us
Episode 690 | When Opt-in Email Could Be Spam, Collecting Customer Feedback, and More Listener Questions
Dec 5, 2023
In this insightful discussion, the host dives into the ethical maze of email marketing, emphasizing the delicate balance between outreach and spam. He shares strategies for collecting customer feedback effectively, including the value of deep, meaningful calls. There are also intriguing comparisons between launching affiliate projects and creating original services. Plus, listeners gain valuable perspectives on valuing a business and the importance of audience engagement in a crowded SaaS landscape. Get ready for practical tips and thought-provoking advice!
33:22
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Quick takeaways
- Transparent email marketing fosters trust and ensures ethical communication by setting clear expectations to avoid spam perceptions.
- Collecting customer feedback through high-fidelity methods, such as personal calls, provides deeper insights compared to traditional surveys or emails.
Deep dives
Building a Product Team Efficiently
Successfully transforming an idea into a product requires diverse skills and resources. DevSquad offers a solution by providing a complete development team, including full-stack developers and product specialists, to streamline the process. This arrangement is not only cost-effective, with rates up to 75% cheaper than a similar U.S.-based team, but also allows for rapid team buildup in the appropriate time zone. This eliminates the challenges of managing multiple freelancers and enables a collaborative environment for launching and scaling products efficiently.
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