In episode 690, join Rob Walling for another solo adventure where he answers listener questions. He advises on the ethical considerations of email marketing and answers how he would value a business when buying out a partner. He also addresses the best ways to collect customer feedback and the value of high-fidelity customer calls.

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Topics we cover: 

• 2:59 – Emailing users about other projects you are working on
• 9:26 – Avoid sending spam-like emails
• 12:55 – Building a service vs. selling it as an affiliate
• 17:34 – SaaS evaluation after business partner falling out
• 21:25 – The best ways to collect customer feedback
• 25:36 – Determining which group of buyers to sell to, HOA’s or property managers

Links from the Show: 

• The SaaS Playbook
• Ask a Question on SFTROU
• Start Marketing the Day You Start Coding
• The Stair Step Method of Bootstrapping
• Quiet Light
• FE International
• Discretion Capital
• MicroConf Connect
• Producer Xander (@ProducerXander) | X
• Episode 139 | 6 Questions You Should Ask In Your Customer Development Survey

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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