Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Episodes
Mentioned books
Oct 1, 2024 • 48min
How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions)
In this engaging discussion, Scott Desgrosseilliers, a marketing performance expert, shares his insights on effective funnel strategies and optimizing campaigns. He addresses the challenges of audience segmentation on Meta, emphasizing the importance of targeting new customers. The conversation dives into key metrics, and the impact of delayed conversions, and highlights the need for tailored strategies as we gear up for Black Friday. Listeners will also learn how to unlock customer lifetime value to enhance their marketing efforts.
Sep 27, 2024 • 43min
How to Create a Killer AI Chatbot in 4 Steps
Discover the secrets of balancing work and travel while maximizing business growth. The hosts dive into the vital role of leadership meetings and share major milestones. Learn how AI chatbots are revolutionizing customer service, including how to assess your business's readiness for one. They offer insights on training your chatbot for maximum efficiency and the evolving landscape of AI. Plus, hear case studies showcasing the transformative impact of chatbots and the importance of building a knowledge base for every business.
Sep 24, 2024 • 41min
3 Essential Marketing Performance Indicators You’re Not Using…But Should
Ralph Burns is a marketing expert emphasizing performance indicators, while Lauren Petrullo specializes in data-driven decision-making, and Scott Desgrosseilliers focuses on metrics for business growth. They explore the significance of tracking new website visits and customer acquisition costs. The discussion highlights how tools like Wicked Reports enhance ad spend and decision-making. They delve into balancing cold and warm traffic and how these insights can strategically guide a company’s growth, making data-driven marketing actionable and effective.
10 snips
Sep 20, 2024 • 1h
(Part 2)How to Use TikTok Ads The Right Way to Grow Your Business
In this enlightening discussion, Bahar Bozdogan, a TikTok marketing expert, and Sheraz Amin, a social media measurement specialist, dive into TikTok's transformation into a powerful business tool. They share insights on effective lead generation and the importance of measurement and attribution strategies. The duo highlights how brands can use TikTok's features to better understand customer behavior and enhance ad performance. Listeners learn practical examples and techniques for integrating e-commerce through TikTok Shops, making it a must-listen for businesses looking to grow.
Sep 17, 2024 • 35min
Which ‘Clicks’ Should I Care About in Digital Marketing?
Ralph and Lauren dive into the complexities of cost-per-click metrics and the importance of tracking engagement effectively. They highlight the often-overlooked power of instant experience ads, which can enhance user interaction and cut costs. Listeners learn to differentiate between various click types to gauge ad performance better. The duo also emphasizes a full-funnel approach to marketing, combining brand awareness with customer engagement. Small changes in strategy can lead to significant improvements in digital marketing effectiveness!
Sep 13, 2024 • 1h 7min
How to Use TikTok Ads The Right Way to Grow Your Business
Jorge Ruiz, Global Head of Marketing Science at TikTok, and Adolfo Fernández, Global Product Strategy & Operations at TikTok, dive into the platform's evolving role in performance marketing. They discuss how TikTok is redefining advertising by merging entertainment with business outcomes. The duo highlights the importance of shifting focus from media metrics to genuine results, the significance of high-quality creative content, and the application of automation and AI tools in driving e-commerce success. Listeners gain actionable insights for leveraging TikTok's unique features effectively.
Sep 10, 2024 • 32min
Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success
In this discussion, Lauren, a seasoned attendee of VidSummit, shares her insights from the creator space. She emphasizes the vital role of consistency and resilience in YouTube success, highlighting creators who grew large followings through hard work and adaptability. The conversation dives into the importance of data analysis for strategic growth in influencer marketing. Additionally, they touch on knowing when to pivot or persist, drawing parallels between tree climbing and the creative journey, offering listeners valuable guidance for cultivating long-term achievements.
Sep 6, 2024 • 1h 2min
The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John Moran
John Moran, a Google Ads expert, joins the conversation to unveil a two-step strategy to navigate and outsmart Google’s algorithm. He emphasizes the effectiveness of manual CPC for securing initial clicks combined with TROAS for precise retargeting. The duo dives into the nuances of broad match versus exact match keywords and highlights the importance of separate campaigns. They also tackle audience queries on handling erratic e-commerce inventory and optimizing add-to-cart events, making it a treasure trove for digital marketers eager to enhance their advertising prowess.
Sep 3, 2024 • 53min
How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW
Unlock the secrets to dominating Black Friday and Cyber Monday with expert tips on early preparation and irresistible offers. Discover the power of lead generation strategies and how to craft discounts that capture attention, whether they're luxury or budget-friendly. Learn about the importance of engaging content, audience insights, and unique promotions like surprise gifts. Embrace a proactive approach to maximize profits and stand out in a crowded market, ensuring you’re ready to seize the biggest shopping opportunities of the year!
7 snips
Aug 30, 2024 • 48min
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
Dr. Robert Cialdini, a renowned author famous for his work on influence and persuasion, shares his insights into the psychology behind why people say "yes." He discusses the seven principles of ethical persuasion, emphasizing the importance of reciprocity, social proof, and authority in marketing. Cialdini highlights how small shifts in language can enhance influence, and he explains the surprising benefits of customer reviews, including negative feedback, on brand credibility. This engaging conversation is packed with actionable strategies for marketers.
