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Perpetual Traffic
Part 2 - The 5 Step Formula to Determine Your nCAC
Feb 4, 2025
Discover the ins and outs of New Customer Acquisition Cost (nCAC) as Ralph and Lauren highlight hidden expenses that can derail your budget. They challenge common myths and unveil a formula that transforms your understanding of customer costs. The discussion includes vital insights on how seasonality affects profits, plus an exciting tool for tracking nCAC accurately. Listeners can also participate in an interactive challenge for a chance to win a strategy session—perfect for elevating your marketing game!
26:59
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Quick takeaways
- Understanding nCAC is crucial for businesses as it factors in hidden costs, enabling smarter scaling and financial planning.
- Utilizing connected TV ads with display retargeting enhances customer acquisition strategies by improving engagement across multiple channels.
Deep dives
Enhancing Top-of-Funnel Strategies
Utilizing connected TV advertising can significantly enhance top-of-funnel marketing strategies without requiring large budgets typically associated with traditional TV ads, such as Super Bowl commercials. By incorporating display retargeting, businesses can create a comprehensive approach that initially captures audiences and then reminds them of the brand, ultimately leading to conversions. This integrated method not only broadens outreach but also improves engagement by targeting potential clients through multiple channels. Early tests conducted by Tier 11 have shown promising results, indicating that this approach can effectively drive sales growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode