Ralph Burns and Lauren Petrullo bring you part two of their deep dive on nCAC (New Customer Acquisition Cost)—because knowing what it actually costs to land a fresh customer is kind of important (who knew, right?). They break down the hidden costs, debunk common myths, and explain why understanding nCAC isn’t just about crunching numbers—it’s about scaling smart. Whether you’re a finance geek or just someone who wants to make sure you’re not throwing cash into the marketing void, this episode serves up valuable info you can immediately put into action. Plus, there’s a special challenge for Spotify listeners that could land them a one-on-one strategy session—because who doesn’t love a little bonus ROI?
Chapters:
- 00:00:03 – Buckle Up: The Perpetual Traffic Lift-Off
- 00:00:13 – nCAC? Yeah, You’ll Want to Know This
- 00:01:51 – The Sneaky Costs That Could Sink You
- 00:03:55 – Margin Showdown: Contribution vs. Gross
- 00:05:49 – The nCAC Formula That Changes Everything
- 00:15:48 – nCAC Danger Zones (Proceed with Caution!)
- 00:20:19 – A Surprise You Didn’t See Coming
LINKS AND RESOURCES:
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Mentioned in this episode:
AppSumo - 13% off with code traffic13
Tier 11 Data Suite
