10min chapter

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Part 2 - The 5 Step Formula to Determine Your nCAC

Perpetual Traffic

CHAPTER

Understanding Customer Acquisition Costs

This chapter explores the critical metrics of new cost to acquire a customer (nCAC) and total cost to acquire customers (ACAC), highlighting their importance for business growth. It emphasizes the necessity of considering all costs, including fixed expenses and profit margins, to set effective pricing strategies tailored to various industries.

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