Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Episodes
Mentioned books
Aug 27, 2024 • 37min
How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads)
Dive into a revolutionary approach to lead generation that prioritizes quality over quantity. Discover how filtering out unqualified prospects can boost your marketing effectiveness. Learn from real-world applications and case studies that highlight the importance of nurturing relationships with engaged customers. Explore targeted marketing strategies and algorithms that can help you identify your ideal audience. It's all about becoming the bouncer for your CRM to elevate your sales and enhance customer experiences!
11 snips
Aug 23, 2024 • 49min
From “Gardener” to “Goat”: 5 Leadership Lessons to Take Your Business to The Next Level
Dive into the thrill of mountain biking mishaps and the lessons learned at a leadership summit. Explore how empathy and personal connections enhance team dynamics and creativity. Discover practical strategies for nurturing adaptive leadership and the impact of solitary reflection on decision-making. Uncover the 'LOSER' leadership model, emphasizing listening and ownership. This insightful discussion offers actionable advice to elevate your business leadership and drive success.
8 snips
Aug 20, 2024 • 1h 5min
The ‘Non-Stalker/Stalker Method’ to Connect With Any VIP, Referral or Client with Dr. Jeremy Weisz
Dr. Jeremy Weisz, an expert in innovative networking, shares his unique non-stalking method that emphasizes authenticity over transactional relationships. He discusses building genuine connections with VIPs using a systematic four-step approach. You'll hear practical tips for initiating contact and automating your outreach. With engaging anecdotes, Jeremy illustrates how anyone can enhance their networking skills to create meaningful, lasting business relationships, making connections feel natural and valuable.
25 snips
Aug 16, 2024 • 42min
The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them)
Discover the secrets to boosting customer lifetime value and maximizing profitability. The discussion dives into smart strategies for encouraging repeat purchases and the often-neglected post-purchase experience. Learn how personalized touches, like handwritten notes, can make a significant impact. Effective email sequences play a pivotal role in driving customer engagement and loyalty. Tune in for fresh insights on avoiding discount pitfalls and retaining customers to build stronger connections.
Aug 13, 2024 • 1h 6min
Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke
Dive into a fascinating case study revealing the secrets to scaling a product line without breaking the bank. Discover the pivotal role of Marketing Performance Indicators in overcoming challenges and driving growth. The hosts share humorous insights about balancing their personal lives with professional demands. Learn how to navigate customer acquisition costs and the intricacies of measuring marketing success. Gain valuable strategies for optimizing ad spend and maintaining profitability while diversifying your product offerings.
11 snips
Aug 9, 2024 • 51min
The Hidden Truth About Reputation Management with DJ Sprague
In this discussion, DJ Sprague, an expert in online reputation management, and Scott Brandley from Shopper Approved share valuable insights about eCommerce strategies. They emphasize how customer reviews are pivotal for building trust and driving sales. The conversation highlights the significant influence of Amazon's review system on consumer expectations. Listeners learn actionable strategies for enhancing brand credibility, including how to turn negative reviews into conversion opportunities and integrating social proof for optimal impact in the digital marketplace.
Aug 6, 2024 • 45min
nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing
Unlock the secrets to marketing success by diving into essential performance indicators. Discover the importance of New Customer Acquisition Cost (NCAC) and how CRM tools can elevate your strategies. Learn how to capture customer data effectively with pop-ups and master segmentation techniques. Gain insights into transforming consumers into passionate brand advocates. Plus, enjoy a fun skincare analogy to rethink your marketing metrics. This is essential listening for marketers aiming for impactful growth!
Aug 2, 2024 • 41min
The 3 Most Important Marketing Performance Indicators™ & Why You Need Them
Discover the power of integrating multiple marketing channels for cost-efficient growth. Learn about key metrics like customer acquisition costs and why accurate analysis is crucial. The hosts delve into the role of media buying strategies and the significance of operational integrity in marketing success. Misinterpretations of marketing performance indicators can hinder progress, making clarity essential. Plus, explore innovative strategies like tapping into multilingual content to reach underserved audiences!
Jul 30, 2024 • 1h 9min
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran
John Moran, an expert in digital marketing focusing on demand generation and audience engagement, joins Ralph Burns for an insightful discussion. They delve into the crucial distinction between demand generation and demand capture, emphasizing holistic strategies for campaign scaling. Listeners will learn advanced techniques for optimizing ad performance on Meta and Google, the role of incrementality testing, and the importance of effective attribution. This engaging chat offers valuable perspectives for both seasoned marketers and newcomers alike.
Jul 26, 2024 • 48min
What Are Marketing Performance Metrics™ & Why Are They Important?
TJ Kelly, VP of Sales at Tier 11, discusses connecting marketing to financial outcomes, challenging reliance on ROAS, and promoting profitable growth. They emphasize Marketing Performance Indicators (MPIs) for strategic decision-making and holistic growth. The podcast delves into case studies, breaking down silos in marketing channels, and integrating finance with marketing for real business outcomes.
