Perpetual Traffic

The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them)

25 snips
Aug 16, 2024
Discover the secrets to boosting customer lifetime value and maximizing profitability. The discussion dives into smart strategies for encouraging repeat purchases and the often-neglected post-purchase experience. Learn how personalized touches, like handwritten notes, can make a significant impact. Effective email sequences play a pivotal role in driving customer engagement and loyalty. Tune in for fresh insights on avoiding discount pitfalls and retaining customers to build stronger connections.
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ADVICE

Essential Business Metrics

  • Understand key metrics to drive profitable business growth.
  • These metrics matter to CEOs, CFOs, and marketing teams.
INSIGHT

Importance of LTV

  • Knowing customer lifetime value (LTV) is crucial for scaling a business.
  • It helps predict profitability and justify marketing investments.
ANECDOTE

The One-Time Buyer Problem

  • Ralph shares a story about a client with great initial customer acquisition cost but low LTV.
  • Most customers only bought once, highlighting a problem with customer retention.
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