nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing

Aug 6, 2024

Unlock the secrets to marketing success by diving into essential performance indicators. Discover the importance of New Customer Acquisition Cost (NCAC) and how CRM tools can elevate your strategies. Learn how to capture customer data effectively with pop-ups and master segmentation techniques. Gain insights into transforming consumers into passionate brand advocates. Plus, enjoy a fun skincare analogy to rethink your marketing metrics. This is essential listening for marketers aiming for impactful growth!

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Episode notes

Intro

00:00 • 2min

Skincare Strategies for Business Metrics

02:14 • 5min

Decoding Marketing Efficiency Metrics

06:49 • 13min

Maximizing E-Commerce Success Through CRM and ESP

19:53 • 4min

Analyzing Customer Acquisition Metrics for Growth

23:28 • 3min

Understanding Key Financial Metrics for Marketing Success

26:30 • 4min

Mastering Marketing Metrics for Profitability

30:52 • 12min

Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the significance of new customer acquisition costs (NCAC), the effective use of CRM and third-party tools, and the power of pop-ups for data collection. Ralph and Lauren also talk about the importance of turning customers into brand evangelists, offering insights and tips for marketers at all levels. Tune in to gain valuable knowledge and strategies to elevate your marketing efforts.

Chapters

00:00:00 - Dive into the Perpetual Traffic Podcast with Ralph and Lauren
00:00:52 - Sneak Peek: Exciting Series Ahead
00:01:29 - Comparing Skincare Routines to Marketing Strategies
00:01:53 - Crucial Metrics: Why Marketing Performance Indicators Matter
00:03:21 - Must-Have: Free Downloadable Marketing Resources
00:06:14 - In-Depth Look: Analyzing Key Marketing Metrics
00:12:04 - Understanding Your New Customer Acquisition Cost (NCAC)
00:16:40 - Political Spin: Applying NCAC to Campaigns
00:20:00 - Seamless Integration: CRM and Third-Party Tools
00:20:43 - Pop-Up Power: Gathering Customer Data Effectively
00:21:07 - Mastering Customer Segmentation Techniques
00:21:23 - Breaking Down Website Visitor Analytics
00:21:44 - Optimizing Pop-Up Strategies for Better Engagement
00:23:26 - Leveraging Wicked Reports for Precision Data
00:24:39 - The Vital Role of Tracking Customer Acquisition Costs
00:28:19 - Assessing New Customer Metrics for Growth
00:34:59 - Turning Customers into Brand Evangelists
00:41:30 - Wrapping Up: Final Thoughts and Resources

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
MPI Glossary
PT on Telegram
What Are Marketing Performance Metrics™ & Why Are They Important?(Apple Podcasts)
YouTube: Enemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563
PT Website: Episode 563: Enemies No More: Using Google and Meta Together for 10x Returns
Episode 564: Enemies No More: Using Google and Meta Together for 10x Returns – Part 2
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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