Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the significance of new customer acquisition costs (NCAC), the effective use of CRM and third-party tools, and the power of pop-ups for data collection. Ralph and Lauren also talk about the importance of turning customers into brand evangelists, offering insights and tips for marketers at all levels. Tune in to gain valuable knowledge and strategies to elevate your marketing efforts.
Chapters
- 00:00:00 - Dive into the Perpetual Traffic Podcast with Ralph and Lauren
- 00:00:52 - Sneak Peek: Exciting Series Ahead
- 00:01:29 - Comparing Skincare Routines to Marketing Strategies
- 00:01:53 - Crucial Metrics: Why Marketing Performance Indicators Matter
- 00:03:21 - Must-Have: Free Downloadable Marketing Resources
- 00:06:14 - In-Depth Look: Analyzing Key Marketing Metrics
- 00:12:04 - Understanding Your New Customer Acquisition Cost (NCAC)
- 00:16:40 - Political Spin: Applying NCAC to Campaigns
- 00:20:00 - Seamless Integration: CRM and Third-Party Tools
- 00:20:43 - Pop-Up Power: Gathering Customer Data Effectively
- 00:21:07 - Mastering Customer Segmentation Techniques
- 00:21:23 - Breaking Down Website Visitor Analytics
- 00:21:44 - Optimizing Pop-Up Strategies for Better Engagement
- 00:23:26 - Leveraging Wicked Reports for Precision Data
- 00:24:39 - The Vital Role of Tracking Customer Acquisition Costs
- 00:28:19 - Assessing New Customer Metrics for Growth
- 00:34:59 - Turning Customers into Brand Evangelists
- 00:41:30 - Wrapping Up: Final Thoughts and Resources
LINKS AND RESOURCES:
Thanks so much for joining us this week. Don't forget to subscribe to Perpetual Traffic! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Unbounce - Code PT10off
