Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Episodes
Mentioned books
Jul 23, 2024 • 33min
How to Use the Microsoft Outage to Sell More of Your Stuff
Learn how to turn major IT outages into marketing opportunities, leverage current events for brand visibility, and engage customers with creative tactics. Discover the importance of empathy in consumer interactions and creating memorable experiences post-transaction. Explore innovative marketing strategies during unexpected scenarios, like flight delays, to boost brand engagement.
Jul 19, 2024 • 38min
(Part 2) How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak
Expert Scott Wozniak delves into creating raving fans by emphasizing operational excellence, personalized service, memorable moments, and building trust. Using examples from Chick-fil-A and Star Wars, he highlights celebrating successes and creating unforgettable experiences to elevate your brand.
Jul 16, 2024 • 42min
How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak
Author Scott Wozniak discusses crafting legendary brands and creating raving fans. Insights include understanding customers, case studies like Chick-fil-A vs. McDonald's, and practical strategies for any industry to achieve brand success.
37 snips
Jul 12, 2024 • 44min
Unlock the Secrets of Connection: 3 Steps to Supercommunication with Charles Duhigg
Charles Duhigg, the mastermind behind 'The Power of Habit,' discusses habit formation and communication secrets. Topics include tweaking behaviors, origins of toothbrushing, science of effective communication, mastering deep questions, active listening, Google's Project Aristotle, and genuine connections.
Jul 9, 2024 • 31min
(Part 2) 3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley
Expert in business acquisitions, Tom Shipley discusses deal structuring, evaluating financial health, and negotiation strategies. He highlights trust, vision, true profit evaluation, creative deal structures, and cash flow safeguards in successful acquisitions. Tom offers valuable insights for growing businesses through acquisitions.
Jul 5, 2024 • 37min
3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley
Serial entrepreneur and former special forces operator, Tom Shipley, shares his journey from surviving the tech bubble to building a beauty empire. He discusses innovative financing, acquisition techniques, and the importance of identifying perfect acquisition targets. Learn from his insights on creative deal structures and leveraging networks for funding in this valuable guide for business owners aiming to scale.
Jul 2, 2024 • 35min
How to Strangle Slack Before It Strangles You
Ralph and Lauren discuss the challenges of using Slack for business communication, transitioning to project management tools like Jira and ClickUp. They share tips on maintaining efficiency, effective communication strategies, and fostering company culture. Learn how to enhance team productivity and streamline workflows.
10 snips
Jun 28, 2024 • 59min
The Meta Easy Button For Getting More Leads That Actually Buy
Ralph Burns and Lauren Petrullo discuss Ryan Reynolds' marketing tactics, leveraging social trends for impactful campaigns, optimizing Meta ads with CRM pixels, and enhancing lead quality through data synchronization. Learn how to elevate your marketing game and achieve better results.
Jun 25, 2024 • 47min
Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You
Ralph and Lauren discuss the importance of measuring success in digital marketing by focusing on metrics, profitability, and client expectations. They explore revenue vs cash collected, calculating customer lifetime value, and practical strategies for retention and lifecycle marketing. Emphasis is placed on setting realistic client expectations, avoiding the pitfalls of relying solely on ROAS, and integrating sales and marketing data for better insights.
Jun 18, 2024 • 55min
How to 40x Your Traffic: The Blog SOP You Didn’t Know You Needed with Lauren Petrullo
Expert Lauren Petrullo shares cutting-edge strategies for e-commerce success, from setting up Instagram shops to AI content creation. Discover SEO secrets, shoppable blogs, and the power of user experience in this insightful podcast.
