Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Episodes
Mentioned books
8 snips
Jun 14, 2024 • 44min
How Google Ads Are Ripping You Off & How to Scale In Spite of It
John Moran reveals Google's automated bidding tactics and price fixing, showing how manual bidding can reduce CPC. Strategies to outsmart Google's algorithm, optimize ad spend, and achieve top search positions. Real-life case studies demonstrate dramatic savings and efficiency adjustments for maximum ROI.
8 snips
Jun 11, 2024 • 22min
(Part 2) How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)
Learn how to become 'useless' in your company by mastering delegation and training, inspired by Disney's techniques. Explore the power of stepping back, promoting delegation, and empowering your team for greater efficiency and success.
Jun 7, 2024 • 35min
How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)
Ralph Burns and Lauren Petrulo discuss becoming 'useless' in your business by delegating effectively and trusting your team. They highlight productivity tools like the Stream Deck and Remarkable 2, emphasizing the power of empowering your team and stepping back to spur creativity. Learn how to strategically make yourself obsolete in the best way possible!
Jun 4, 2024 • 41min
The Single Hardest Part of Scaling a Business Revealed
Ralph shares insights on business management, aligning teams with vision, strategic planning, and empowering teams for growth. Discussion on specialization vs. scaling, pivoting business strategies, and listening to customer needs. Importance of leadership, coaching team members, and quarterly planning for sustainable growth.
May 31, 2024 • 48min
The 3-Step Strategy I Used to Build a Multi-Million Dollar Virtual Marketing Agency
Entrepreneur Ralph Burns shares key strategies for business expansion and the challenges of managing a virtual enterprise. He discusses building a multimillion-dollar agency, growth pathways, market mastery, strategic insights, talent magnetism, organizational architecture, hiring excellence, and optimizing operations for success in the digital business world.
16 snips
May 28, 2024 • 1h 1min
Why you're doing YouTube Ads wrong with Tom Breeze
Tom Breeze, CEO of Viewability, discusses the evolving world of YouTube ads, including chat GPT's impact, long-form ad advantages, YouTube analytics, and his three-act storytelling approach for effective ads. He also shares insights on building trust, cracking the CPM code, and crafting problem-solving videos to engage viewers and drive conversions.
4 snips
May 24, 2024 • 47min
3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner
Join email marketing experts Ralph Burns and Lauren Petrullo as they dive into email deliverability, lead quality, and automation strategies. From personalized emails to effective calls to action, they provide practical tips to revolutionize lead generation. Don't miss their debate on vanilla ice cream and their insights on optimizing sales funnels for maximum impact!
5 snips
May 21, 2024 • 33min
Privacy vs. Power: Is the TikTok Ban a Dangerous Precedent?
Perpetual Traffic's new co-host Lauren Petrullo joins Ralph Burns to dissect the TikTok ban's impact on small businesses and influencers. They question the motives behind the ban, discuss TikTok's algorithm, economic implications, and global effects. The podcast explores the political drama, social media strategies, and real-life success stories on TikTok.
12 snips
May 17, 2024 • 54min
Signing Off: Kasim's Top Marketing Lessons and Hilarious Goodbyes
Farewell episode with Kasim Aslam reflecting on lessons learned, challenges faced, and memorable moments in podcasting. Discusses power of podcasting, importance of curiosity, and effective communication. Heartfelt send-off with humor and sincerity.
May 14, 2024 • 1h 9min
The Best of Kasim Aslam on Perpetual Traffic
Celebrating his legacy, Kasim Aslam reflects on Google ads evolution, AI ethics, and conspiracy theories. His insights challenge and enrich digital marketing understanding. From lowering CPAs to Google vs. Facebook, Kasim's hot takes highlight the dynamic nature of digital platforms and the importance of adapting to technological advancements.
