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Perpetual Traffic
The Best of Kasim Aslam on Perpetual Traffic
May 14, 2024
Celebrating his legacy, Kasim Aslam reflects on Google ads evolution, AI ethics, and conspiracy theories. His insights challenge and enrich digital marketing understanding. From lowering CPAs to Google vs. Facebook, Kasim's hot takes highlight the dynamic nature of digital platforms and the importance of adapting to technological advancements.
01:12:33
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Quick takeaways
- Google's Performance Max offers extensive insights for marketers to optimize campaigns effectively.
- Brand campaigns are vital for protecting brand visibility, data insights, and narrative control.
Deep dives
Google's Vast Knowledge and Insights Revealed through Performance Max
Performance Max presents an exceptional opportunity by granting access to Google's extensive insights and tools, previously unrevealed. Google holds a wealth of information, with 72 million demographic and psychographic profiling factors, meticulously collected. This platform unveils Google's unparalleled understanding, providing marketers with unprecedented depth of knowledge to leverage for optimal results.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode