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2min chapter
The Best of Kasim Aslam on Perpetual Traffic
Perpetual Traffic
Introduction
A retrospective look at the changes in marketing strategies and platforms over time, reflecting on the transition within a Google ads agency and the influence of key personnel changes. The chapter explores the evolution of technology, older marketing narratives, and the changing attitudes towards tracking and metrics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode