Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Episodes
Mentioned books
May 10, 2024 • 56min
Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets
In this episode, Kasim Aslam, an expert in Smart Shopping and Google's vast data prowess, revisits his debut discussing the impact of Google Performance Max. They delve into strategies for e-commerce success, leveraging Google's data for marketing, GTIN codes, lifestyle images in ads, and effective budget allocation for Smart Shopping campaigns. Kasim demystifies Smart Shopping practices, emphasizing the significance of product selection and expanding campaigns thoughtfully.
May 7, 2024 • 1h 8min
Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time
Ralph and Kasim reflect on their podcast journey, with Kasim stepping down for new adventures. They discuss the power of delegation in business growth, emphasizing the shift from doing to leading, strategic delegation for growth, and the importance of effective delegation in entrepreneurship. The episode ends with a transition to a new co-host, highlighting the exciting prospects ahead.
May 3, 2024 • 24min
(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
Marketing maven Lauren Petrullo and Ralph Burns dive into Gen Z and Millennial consumer behaviors, discussing trust in algorithms, the influence of social platforms, and the power of predictive marketing. They explore the impact of Gen Alpha on marketing strategies, highlighting the role of immersive experiences and data-driven approaches. From product tagging on TikTok to Disney's market trend-driven advertising, this podcast offers actionable insights for digital marketers.
9 snips
Apr 30, 2024 • 31min
How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
Marketing expert Lauren Petrullo delves into Disney's marketing strategies, targeting different generations, especially Gen Z. From tailoring messages to integrating tech, they explore how Disney captivates audiences across all demographics, offering insights on consumer shifts and adapting to the age of information.
Apr 26, 2024 • 25min
(Part 2) From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges
In this podcast, Ryan Hodges, COO of Tier 11 and founder of Simplaphi, shares insights on strategic leadership, the role of integrators, and building a strong business foundation for growth. The discussion covers the art of thriving amidst change, embracing delays for long-term success, and constructing a leadership team that scales. Listeners learn about the importance of operational orchestrators and aligning vision with operational reality to drive business growth.
Apr 23, 2024 • 39min
From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges
Ryan Hodges, a COO, shares insights on navigating business growth by aligning vision with operational execution and culture. The discussion covers overcoming challenges, revamping enterprises, spinning strategies for success, and evaluating metrics beyond the bottom line. It emphasizes the importance of embracing change, fostering a supportive corporate environment, and strategic restructuring for business growth.
Apr 19, 2024 • 33min
(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Media buying wizard Nick Miller from Tier 11 joins hosts to discuss shifts in media buying strategies, focusing on Campaign Budget Optimization (CBO). Insights on audience selection, automation, creativity in campaigns, and top funnel tactics. They explore algorithm mastery, the future of ads on Google TV, and the influence of Google search data in crime investigation. A mix of wit and practical tactics for marketers of all levels.
Apr 16, 2024 • 41min
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Media buying expert Nick Miller joins Ralph Burns and Kasim Aslam to discuss the latest strategies in digital marketing, focusing on Facebook's Advantage Plus and Google's Performance Max campaigns. They share insights on audience targeting, algorithm changes, and future trends, sprinkled with humor and personal anecdotes. A must-listen for those navigating the twists of online marketing.
4 snips
Apr 12, 2024 • 44min
The Ultimate Google Performance Max Masterclass with Tier 11's John Moran
Join Ralph Burns and digital marketing expert John Moran as they dissect the evolution of marketing strategies. From the inner workings of Google's Performance Max to optimizing tactics for today's marketers, this podcast offers insights into the complexities of modern marketing. Explore case studies, data-driven strategies, and the importance of historical data in shaping marketing success.
Apr 9, 2024 • 46min
Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals
Join Ralph and Kasim as they explore the unconventional side of entrepreneurship, diving into personal growth, legacy, and the chaos of startup life. Discover the importance of morning rituals, creativity, and delegation in mastering the art of entrepreneurship. Embrace the unpredictable journey of business and life, finding success in laughter, purpose, and the magic of creating something impactful.
