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The Ultimate Google Performance Max Masterclass with Tier 11's John Moran
Apr 12, 2024
Join Ralph Burns and digital marketing expert John Moran as they dissect the evolution of marketing strategies. From the inner workings of Google's Performance Max to optimizing tactics for today's marketers, this podcast offers insights into the complexities of modern marketing. Explore case studies, data-driven strategies, and the importance of historical data in shaping marketing success.
50:18
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Quick takeaways
- Align business goals with agency performance metrics for genuine growth.
- Understand the complexities of cross-channel marketing dynamics to optimize ad performance.
Deep dives
Improving Agency Performance
Noticing discrepancies between agency performance reports and reality prompts a call to action for businesses to seek better solutions. Emphasizing the need for alignment between business goals and agency performance metrics, the discussion points out the importance of genuine growth over superficial success. The narrative underlines a desire for meaningful business advancement beyond vanity metrics touted by agencies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode