Perpetual Traffic

The Ultimate Google Performance Max Masterclass with Tier 11's John Moran

Apr 12, 2024

Join Ralph Burns and digital marketing expert John Moran as they dissect the evolution of marketing strategies. From the inner workings of Google's Performance Max to optimizing tactics for today's marketers, this podcast offers insights into the complexities of modern marketing. Explore case studies, data-driven strategies, and the importance of historical data in shaping marketing success.

45:39

Creator website

Episode guests

John Moran

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Align business goals with agency performance metrics for genuine growth.

Understand the complexities of cross-channel marketing dynamics to optimize ad performance.

Deep dives

Improving Agency Performance

Noticing discrepancies between agency performance reports and reality prompts a call to action for businesses to seek better solutions. Emphasizing the need for alignment between business goals and agency performance metrics, the discussion points out the importance of genuine growth over superficial success. The narrative underlines a desire for meaningful business advancement beyond vanity metrics touted by agencies.

Intelligence in Targeting and Exclusions for Effective Marketing

01:46

Introduction

2min

Exploring Community Engagement and Industry Recognition

2min

Reflections on the Evolution and Challenges of Performance Max in Digital Marketing

5min

Upcoming Free Webinar with Industry Experts on E-commerce and Online Reputation Management

2min

Navigating the Implications of Google Performance Max Campaigns

24min

Strategic CPC Bidding for Sales Boost

6min

Analyzing Data Trends and Performance Metrics

5min

Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn’t just another tech talk—it’s a spirited dive into the future of marketing, challenging preconceptions and offering advice you can use right now. Tune in to sharpen your digital prowess and perhaps, change the way you think about your next move in this fast-evolving landscape.

Chapters:

00:00:00 The John Moran Timeline: Tracing His Ascension in Digital Marketing
00:04:02 Inside the Toolbox: Unpacking Performance Max’s Utility
00:07:51 How Google’s Performance Max Scales the Unscalable
00:09:12 The Inner Workings of Performance Max: Tactics for Today's Marketers
00:11:34 Advanced Strategies: Optimizing Performance Max for Maximum Impact
00:13:58 Case Study Insights: Real Results from Implementing Performance Max
00:17:01 Performance Max Case Study Breakdown
00:21:33 Why Talking Across Platforms is Key to Marketing Success
00:24:53 Charting the Maze: Today’s Marketing Strategy Complexities
00:26:17 The Wild West of Paid Traffic: Unraveling the Chaos
00:29:13 Ground Zero: Marketing Insights from the Field
00:32:42 Data-Driven Strategies: Making Metrics Work for You
00:37:46 Why Historical Data is the Marketer’s Crystal Ball
00:40:22 Sign-Off: Reflections and What’s Next on Perpetual Traffic

LINKS AND RESOURCES:

PT on Telegram
Search for John Moran
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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