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6min chapter
The Ultimate Google Performance Max Masterclass with Tier 11's John Moran
Perpetual Traffic
Strategic CPC Bidding for Sales Boost
The chapter explores the impact of strategic CPC bidding on sales, showcasing a tactical shift to focus on quality inbound traffic resulting in increased sales despite rising costs. It discusses the process of determining optimal bid amounts through analyzing conversion rates and emphasizes the importance of testing different strategies.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode