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24min chapter
The Ultimate Google Performance Max Masterclass with Tier 11's John Moran
Perpetual Traffic
Navigating the Implications of Google Performance Max Campaigns
Exploring the nuances of utilizing Google Performance Max campaigns for businesses, with a focus on balancing efficiency and brand control. The chapter highlights the impact of Performance Max on marketing strategies as businesses evolve, emphasizing the need for diverse traffic sources and strategic integration within the Google ecosystem. Discussions encompass measuring campaign effectiveness, optimizing ad strategies for unique goals, and the evolving role of human judgment in refining marketing approaches.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode