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5min chapter
The Ultimate Google Performance Max Masterclass with Tier 11's John Moran
Perpetual Traffic
Analyzing Data Trends and Performance Metrics
Discussion on the importance of analyzing data with a 30-day look back period and comparing trends year over year for a holistic view of performance. The chapter also touches on sustainability in businesses, the impact of AI on media buying, and emphasizes staying updated on evolving topics in the field.
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