Perpetual Traffic
(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Apr 19, 2024
Media buying wizard Nick Miller from Tier 11 joins hosts to discuss shifts in media buying strategies, focusing on Campaign Budget Optimization (CBO). Insights on audience selection, automation, creativity in campaigns, and top funnel tactics. They explore algorithm mastery, the future of ads on Google TV, and the influence of Google search data in crime investigation. A mix of wit and practical tactics for marketers of all levels.
32:51
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Podcast summary created with Snipd AI
Quick takeaways
- Google TV advertising offers cost-effective targeting for TV screens, utilizing QR codes for trackability and successful e-commerce integration.
- Top-of-funnel targeting with non-conversion content builds connections gradually and optimizes for specific site behaviors to nurture leads effectively.
Deep dives
Innovative Strategy for Google TV Advertising
Google TV advertising presents a cost-effective opportunity with cheap inventory targeting TV screens exclusively. By excluding all other devices and focusing on Google TV placement, campaigns optimise for cost per view. Incorporating QR codes adds trackability even without clicks, enabling unique attribution. Utilising this strategy with a large e-commerce client yielded significant success, integrating TV advertising into digital marketing initiatives.
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