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21min chapter
(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Perpetual Traffic
Embracing Automation and Algorithm Optimization in Modern Advertising Strategies
The chapter explores the transition towards automation and algorithm-centric advertising campaigns on Meta and Google Ads, particularly focusing on Campaign Budget Optimization (CBO) vs. Ad Set Budget Optimization (ABO). It highlights the benefits of CBO at the campaign level for efficient budget allocation and superior CPAs. The conversation emphasizes the rapid evolution of platforms and algorithms, urging marketers to adapt to changes and rely on algorithmic optimization for successful campaigns.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode