This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim’s debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kasim’s expertise shines in his first appearance as he demystifies Smart Shopping and Google’s vast data prowess, making a compelling case for its use in e-commerce. A fitting replay that not only honors Kasim’s contributions but also highlights the timeless value of data-driven marketing strategies.🎙️🚀

Chapters:

• 00:00:00 - Introduction to Perpetual Traffic: A Tribute to Kasim Aslam
• 00:01:39 - Insights on Google Performance Max
• 00:04:26 - Kasim’s First Episode: A Look Back
• 00:05:49 - Achieving Astounding E-commerce Results
• 00:09:00 - Leveraging Google's Extensive Data for Marketing
• 00:14:23 - Google’s Data Profiling
• 00:18:55 - Strategies for E-commerce Growth with Smart Shopping
• 00:22:00 - GTIN Codes and Product Feeds
• 00:24:00 - Lifestyle Images in Ads
• 00:27:00 - High-Ticket Items and Lead Generation
• 00:28:49 - Smart Shopping: Best Practices and Pitfalls
• 00:29:46 - The Role of Conversion Tracking in Smart Shopping
• 00:31:22 - Overcoming Smart Shopping Campaign Hurdles
• 00:32:20 - Effective Budget Allocation for Smart Shopping
• 00:33:15 - The Significance of Product Selection in Campaigns
• 00:44:18 - Expanding Smart Shopping Campaigns Thoughtfully
• 00:48:01 - Post-Learning Phase: Campaign Optimization
• 00:52:25 - Selecting an Agency for Google Ads Management

LINKS AND RESOURCES:

• The 3X Shopify Challenge
• Google Ads Mastery Program with Kasim
• About Smart Shopping Campaigns
• Global Trade Item Number (GTIN)
• Episode 302: iOS14 Attribution: Where’s Your Money Going?
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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