Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Episodes
Mentioned books
5 snips
Apr 5, 2024 • 40min
The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)
Sales and marketing expert Ralph Burns and Kasim Aslam discuss integrating strategies, customer retention, and aligning operations for business success. They delve into structuring departments, incentivizing, and maximizing customer lifetime value. The conversation emphasizes the importance of sales and marketing synergy for sustainable growth and efficiency.
Apr 2, 2024 • 33min
Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers
Guest Scott Desgrosseilliers discusses why nCAC is the new ROAS in digital marketing. Topics include limitations of ROAS, challenges of new customer acquisition costs, understanding nCAC, and innovative data analysis strategies.
Mar 29, 2024 • 43min
Why ‘The Law of Inverse Profitability’ Is The #1 Way to Scale Your Business
Learn how customer acquisition impacts profitability and growth in the business world. Dive into the concept of lifetime value customers and cost per acquisition ratios. Discover why scaling too fast can hinder net operating income. Get insights on organic social media strategies versus paid traffic. Gain valuable tips on maximizing revenue through customer lifetime value.
Mar 26, 2024 • 42min
From Votes to Views: The Election’s Effect on Ad Spend
Exploring the impact of election seasons on advertising costs and strategies, covering the dynamics of audience receptivity and navigating the competitive ad space. Discussing the evolution of TV advertising, creating shareable content, and strategic planning for Black Friday sales amidst election turbulence.
Mar 22, 2024 • 55min
The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson
Explore the fascinating world of AI in copywriting with Jon Benson, showcasing the revolutionary Benson AI tool for creating compelling content quickly. Discover the potential homogeneity concerns with widespread AI tool use. Get a glimpse into the future of copywriting and see how AI can enhance human creativity in marketing materials.
Mar 19, 2024 • 36min
(Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
Part 2 of a podcast challenges the use of ROAS in digital marketing, introducing a new impactful metric. Topics include multi-channel marketing secrets, strategies for optimal ROI, meta advertising mastery, and rethinking metrics for business health.
Mar 16, 2024 • 44min
(Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
Explore the evolution of Tier 11 and the client-centric approach reshaping digital marketing. Learn about the shift towards integrated marketing models, mastering Google Ads, and the importance of an omni-channel approach. Discover why ROAS isn't the only measure of success and how to craft effective multi-platform strategies. Get insights on the future of digital marketing agencies and the strategic synergies driving success.
4 snips
Mar 12, 2024 • 26min
The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
Marketing expert John Jantsch discusses the benefits of fractional CMOs, integrating marketing and operations, and navigating evolving digital marketing practices. He provides actionable advice for small businesses to refine marketing strategies and drive growth effectively.
Mar 8, 2024 • 39min
Are We In a ’Phantom Recession”?
Exploring the complexities of today's economic landscape, the podcast delves into the concept of a 'phantom recession' and its implications for marketing. From the impact of global events on supply chains to the role of marketing in economic recovery, the hosts offer valuable insights for adapting to uncertain times. They also discuss wage disparity, corporate influence, currency value, and historical economic analysis, providing a comprehensive perspective on navigating economic uncertainty in business and marketing.
4 snips
Mar 5, 2024 • 28min
5 Reasons Why You Should Be Hiring in South America
Discover the benefits of hiring in South America for cost efficiencies and diverse perspectives. Learn about the transformative power of global talent acquisition and the advantages of building world-class teams beyond borders. Explore insights on attracting top talent in service-based industries and the significance of communication and salary strategies. Dive into the exploration of Eastern European talent and the impact of radical candor in entrepreneurship.
