(Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t

Mar 19, 2024

Part 2 of a podcast challenges the use of ROAS in digital marketing, introducing a new impactful metric. Topics include multi-channel marketing secrets, strategies for optimal ROI, meta advertising mastery, and rethinking metrics for business health.

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Introduction

00:00 • 3min

Analyzing Advertising Channel Strategies for Client Profitability

03:08 • 4min

Optimizing Marketing Channels and Product Focus for Cold Traffic

07:30 • 2min

Optimizing Marketing Strategies for Profitability and Business Health

09:08 • 18min

Maximizing Growth Through Total Spend and Revenue Metrics

27:16 • 4min

Thriving Together for a Purpose-Driven Future

31:08 • 5min

Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of experience and a fresh perspective, John challenges the traditional reliance on ROAS, introducing a more impactful metric that promises to revolutionize how businesses measure online advertising success. Through a mix of theory and practical insights, including screen shares and real-world examples, part two uncovers the pitfalls of conventional strategies and shines a light on the path toward truly effective multi-channel marketing. This discussion not only challenges existing norms but will also equip you with the knowledge to drive your business forward in the increasingly complex digital landscape.

Chapters:

00:00:00 - Unveiling Multi-Channel Marketing Secrets with John Moran
00:01:59 - Beyond ROAS: Seeking Deeper Marketing Truths
00:03:38 - Success Story: Refining Strategies for Optimal ROI
00:07:54 - John Moran's No-Fail Principle for Digital Success
00:12:06 - Winning Strategies: Prioritizing High-Profit Products
00:13:16 - Meta Advertising Mastery: Boosting Profit Margins
00:17:20 - Strategic Overhauls: From Insight to Impact
00:20:17 - Spotlight on Success: The Revolutionary Beef Cheek Campaign
00:23:59 - Rethinking Metrics: The Vital Signs of Business Health
00:25:38 - The Art of Scaling: Mastering Efficient Ad Expenditure
00:28:51 - Unity in Action and Final Reflections: Collaborative Paths to Marketing Triumph

LINKS AND RESOURCES:

PT on Telegram
Episode 573: 5 Reasons Why You Should Be Hiring In South America
Episode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric Siu
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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Mentioned in this episode:

Tier 11 Data Suite