Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of experience and a fresh perspective, John challenges the traditional reliance on ROAS, introducing a more impactful metric that promises to revolutionize how businesses measure online advertising success. Through a mix of theory and practical insights, including screen shares and real-world examples, part two uncovers the pitfalls of conventional strategies and shines a light on the path toward truly effective multi-channel marketing. This discussion not only challenges existing norms but will also equip you with the knowledge to drive your business forward in the increasingly complex digital landscape.
Chapters:
- 00:00:00 - Unveiling Multi-Channel Marketing Secrets with John Moran
- 00:01:59 - Beyond ROAS: Seeking Deeper Marketing Truths
- 00:03:38 - Success Story: Refining Strategies for Optimal ROI
- 00:07:54 - John Moran's No-Fail Principle for Digital Success
- 00:12:06 - Winning Strategies: Prioritizing High-Profit Products
- 00:13:16 - Meta Advertising Mastery: Boosting Profit Margins
- 00:17:20 - Strategic Overhauls: From Insight to Impact
- 00:20:17 - Spotlight on Success: The Revolutionary Beef Cheek Campaign
- 00:23:59 - Rethinking Metrics: The Vital Signs of Business Health
- 00:25:38 - The Art of Scaling: Mastering Efficient Ad Expenditure
- 00:28:51 - Unity in Action and Final Reflections: Collaborative Paths to Marketing Triumph
LINKS AND RESOURCES:
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Mentioned in this episode:
Tier 11 Data Suite
