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Are We In a ’Phantom Recession”?
Mar 8, 2024
Exploring the complexities of today's economic landscape, the podcast delves into the concept of a 'phantom recession' and its implications for marketing. From the impact of global events on supply chains to the role of marketing in economic recovery, the hosts offer valuable insights for adapting to uncertain times. They also discuss wage disparity, corporate influence, currency value, and historical economic analysis, providing a comprehensive perspective on navigating economic uncertainty in business and marketing.
39:01
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Quick takeaways
- Global events impact supply chains and marketing strategies, leading to disruptions in e-commerce logistics.
- Marketing agencies can foresee economic trends, indicating potential business growth disparities and the need for stable currency systems.
Deep dives
The Impact of Global Economic Influences on Marketing Agencies
Marketers are attuned to the economy's fluctuations as it affects marketing decisions such as ad spend and client retention. Shifts like cargo ship diversions due to piracy significantly impact e-commerce logistics and prompt delays in delivery times.
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