(Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t

Mar 16, 2024

Explore the evolution of Tier 11 and the client-centric approach reshaping digital marketing. Learn about the shift towards integrated marketing models, mastering Google Ads, and the importance of an omni-channel approach. Discover why ROAS isn't the only measure of success and how to craft effective multi-platform strategies. Get insights on the future of digital marketing agencies and the strategic synergies driving success.

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Introduction

00:00 • 5min

Shifting Focus in Performance Marketing

05:17 • 21min

Exploring New Attribution Metrics and Relying on Financial Results for Success

26:43 • 2min

Client Relationships and Agency Responsibility

28:59 • 2min

Optimizing Ad Spend for Growth

31:02 • 8min

Exploring a New Attribution Metric and Customer Acquisition Strategy

38:52 • 4min

Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping how success is measured in digital marketing. This conversation not only puts a spotlight on the strategic merger of John's expertise with Tier 11's vision but also challenges the conventional agency model, advocating for a more holistic, performance-driven method. By focusing on the real indicators of growth, they lay down a roadmap for businesses aiming to thrive in a constantly evolving digital landscape. If you’re looking to transcend traditional marketing boundaries and achieve genuine, scalable success, tune in to part one now.

Chapters:

00:00:00 - Introduction to Perpetual Traffic and Welcoming John Moran
00:04:41 - Connect with Us: How to join our community for real-time discussions.
00:05:50 - Agency Evolution: Exploring the shift towards integrated marketing models.
00:07:31 - Mastering Google Ads and Beyond: Techniques for managing complex ad platforms.
00:10:17 - The Omni-Channel Approach: Expanding marketing strategies for broader impact.
00:11:32 - Beyond Traditional Metrics: Why ROAS isn't the only measure of success.
00:14:23 - Crafting Omni-Channel Strategies: Practical steps for effective multi-platform marketing.
00:20:50 - Looking Ahead: Preparing for the future of digital marketing agencies.
00:23:45 - Strategic Synergies: How John Moran's expertise magnifies Tier 11's vision.
00:30:12 - Decoding Success Metrics: A deeper dive into identifying and leveraging real growth indicators in digital marketing.
00:36:08 - Breaking Boundaries: Challenging traditional marketing practices to foster innovation and scalability.
00:41:17 - Wrapping Up: Summary and resources for continued learning.

LINKS AND RESOURCES:

PT on Telegram
Episode 573: 5 Reasons Why You Should Be Hiring In South America
Episode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric Siu
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite