Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Episodes
Mentioned books
Mar 1, 2024 • 42min
Off-The-Record: Marketers Unleashed
In this podcast, marketing experts share candid moments and valuable insights behind the scenes. They discuss content repurposing, AI predictions, Black Friday mistakes, and offer humorous banter. From building crack-like offers to optimizing ad campaigns, this episode provides a blend of entertainment and marketing wisdom.
20 snips
Feb 27, 2024 • 54min
How to Build Create Crack-like Offers To 2x-10x Your Leads with Alisha Conlin-Hurd
Learn how Alisha Conlin-Hurd crafts irresistible offers in marketing. Discover the power of micro-yeses, the authority beacon, lead generation offers, and sales offers. Dive into the importance of research, strategy, and learning from failures in marketing. Get ready for a Persuasion Experience that will leave you craving for more!
17 snips
Feb 23, 2024 • 51min
(Replay) The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien
Learn from Jason Fladlien about the power of webinars in marketing, addressing objections to build trust, leveraging decision-making psychology, crafting compelling offers, and driving conversions. Gain insights on mastering sales techniques, empathizing with audience pain points, and enhancing webinar engagement for successful marketing strategies.
9 snips
Feb 20, 2024 • 40min
3 Major ecommerce Trends That Will Shape Your Marketing in 2024
Ralph and Kasim discuss the evolution of digital marketing, focusing on creativity and strategic traffic conversion. They explore the shift from traffic to community building, emphasizing the importance of engaging audiences and predicting future e-commerce trends. The podcast touches on newsjacking, gamification in learning, and navigating the challenges of data analysis in marketing.
29 snips
Feb 16, 2024 • 41min
Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu
Marketing gurus Neil Patel and Eric Siu discuss marketing attribution, data accuracy, and agency strategies. Topics include the 7-11-4 rule, AI tools, full-funnel marketing, and programmatic SEO.
46 snips
Feb 13, 2024 • 50min
The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu
Marketing experts Neil Patel and Eric Siu join Perpetual Traffic for a comprehensive discussion on the future of digital marketing. They delve into the evolving strategies of performance marketing and brand development. Topics include adapting to algorithm changes, optimizing content, challenges faced by big corporations, valuing and buying a podcast, revenue prioritization, hiring process through SGE, improving Google search, and the importance of content creators for SEO success. A masterclass episode that educates and inspires marketers towards actionable innovation.
55 snips
Feb 9, 2024 • 36min
Mastering the 3 Key Pillars for Digital Marketing Success in 2024
Discover the secrets of crafting attention-grabbing ads, spying on competitors with Foreplay.co, and utilizing call-out ads for digital marketing success. Learn the importance of listening to customer feedback, using sales calls for research, and optimizing marketing campaigns with AI.
19 snips
Feb 6, 2024 • 38min
AI: The Future Is More Predictable Than You Think with Perry Marshall
Marketing genius and author Perry Marshall discusses the future of AI in digital marketing, the Lindy Effect in predicting longevity, addressing AI job replacement fears, enhancing human capability with AI, AI's impact on transportation and the workplace, building trust in the age of AI, and the unequal nature of the world.
6 snips
Feb 2, 2024 • 54min
Enemies No More: Using Google and Meta Together for 10x Returns - Part 2
This episode of the podcast explores the challenges and limitations of digital marketing attribution, discusses Google's Flock and the accountability of tech giants, emphasizes the importance of running multiple channels for audience reach, and explores the impact of top-of-funnel traffic on sales funnels. It also delves into the challenges of tracking conversions in digital marketing and provides insights into the current state of the industry in 2024.
12 snips
Jan 30, 2024 • 32min
Enemies No More: Using Google and Meta Together for 10x Returns
In this eye-opening episode, Ralph and Kasim challenge the assumptions about marketing attribution. They discuss the flaws of attribution software, meta platforms, and 30-day advertising cycles. They explore the complexities of sales attribution and the power of impression-based advertising. The podcast also delves into the challenges of measuring consumer purchase decisions, understanding the role of Google in business success, and the limitations of current tracking methods.
