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AI: The Future Is More Predictable Than You Think with Perry Marshall
Feb 6, 2024
Marketing genius and author Perry Marshall discusses the future of AI in digital marketing, the Lindy Effect in predicting longevity, addressing AI job replacement fears, enhancing human capability with AI, AI's impact on transportation and the workplace, building trust in the age of AI, and the unequal nature of the world.
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Quick takeaways
- According to Perry Marshall, understanding the Lindy effect can help predict the future and identify indirect businesses and opportunities that will emerge.
- Trust in real, live human experiences will increase while trust in digital content will decline, creating a demand for trusted human expertise in various fields.
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The Lindy Effect and Predicting the Future
According to Perry Marshall, the key to predicting the future is understanding the Lindy effect. This concept suggests that the longer something has been around, the longer it will continue to stay around. Marshall believes that certain aspects of human existence and behavior will remain constant, such as sitting at tables, eating food with utensils, and enjoying drinks like coffee and wine. By identifying what will stay the same, we can predict the future and anticipate the indirect businesses and opportunities that will emerge. Marshall provides examples like the decline of travel agents and the rise of aggregators like Expedia and Airbnb. He also discusses the potential impact of AI on industries like digital marketing agencies, subject matter experts, and even AI-generated creative content. While there are dystopian concerns associated with AI, Marshall emphasizes that technology empowers those who are curious, adaptable, and willing to ask challenging questions. He believes that the future will be marked by a greater disparity between the top 10% who embrace technological advancements and the rest who passively navigate the changing landscape.
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