Perpetual Traffic Enemies No More: Using Google and Meta Together for 10x Returns
12 snips
Jan 30, 2024 In this eye-opening episode, Ralph and Kasim challenge the assumptions about marketing attribution. They discuss the flaws of attribution software, meta platforms, and 30-day advertising cycles. They explore the complexities of sales attribution and the power of impression-based advertising. The podcast also delves into the challenges of measuring consumer purchase decisions, understanding the role of Google in business success, and the limitations of current tracking methods.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
The Importance of Moving Up the Funnel and Impression-Based Advertising
04:51 • 16min
Challenges of Measuring Consumer Purchase Decisions and Advertising Analytics
20:35 • 4min
Understanding the Role of Google in Business Success
24:37 • 2min
Understanding Business Growth and Attribution
26:17 • 4min