Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Episodes
Mentioned books
6 snips
Jan 26, 2024 • 36min
The 13 Tools Every Digital Marketer Cannot Live Without
Ralph and Kasim explore cutting-edge tools in digital marketing, including post-purchase survey vendors, AI video creation tools, and Smartscout.com for Amazon sellers. They also discuss video analysis and content repurposing tools, as well as D Script, a video editing tool that transcribes and edits videos with ease.
46 snips
Jan 23, 2024 • 44min
Pin It to Win It: Revolutionizing E-Commerce with Pinterest with Lauren Petrullo
Lauren Petrullo challenges misconceptions about Pinterest as a personal hobby platform and highlights its role in e-commerce. She emphasizes Pinterest's affluent user base and its advantage of being indexed by Google. Lauren shares practical tips on strategic pinning and leveraging keyword-rich content to maximize reach and engagement.
11 snips
Jan 19, 2024 • 40min
How the Best Media Buyers Use the CCA Model on Meta for Explosive Business Growth
Learn about the CCA model for explosive business growth in digital marketing. Topics covered include ad hygiene, the effectiveness of Facebook forms post-iOS 14, and strategies for Black Friday campaigns. Full funnel marketing and audience building tactics are discussed, as well as the power of retargeting ads. Insights into consumer behavior and funnel optimization are provided. The evolving landscape of digital advertising is explored, offering fresh perspectives and actionable tips for Meta Ads campaigns.
12 snips
Jan 16, 2024 • 20min
Vegas! On Location - Traffic and Conversion Summit 2024
The hosts recap the Traffic and Conversion Summit, highlighting impactful talks, surprising perspectives on Pinterest for traffic generation, and insights on aligning marketing with customer and staff interviews. They emphasize foundational marketing principles and the importance of customer research. The speakers discuss capturing reviews and building trust in the buying process, and explore empathy-driven marketing and the significance of customer research. They also have a conversation about stand-up comedy, Pinterest, and their experiences at the Traffic and Conversion Summit.
8 snips
Jan 12, 2024 • 49min
Beyond Buzzwords: AI's Crucial Role in Shaping Marketing Trends
Explore the paradigm shift from traditional marketing to a content-centric approach. Discover the intersection of AI-driven tools with marketing and the need for businesses to adapt. Dive into the efficiency of repurposing content and the tactical use of AI in advertising platforms. Embrace the future of marketing where AI's role is essential to stay relevant in a changing digital world.
4 snips
Jan 9, 2024 • 53min
How to Unlock the Power of Meta’s Generative Creative Tools with Cameron Campbell
Expert in digital marketing Cameron Campbell discusses optimizing ad designs, the innovative use of AI in advertising, and strategies for enhancing ad performance using proven copy as seed content.
8 snips
Jan 5, 2024 • 29min
Google Vs. Meta: Which Ad Platform Should Take The Credit for the Sale?
Ralph and Kasim explore the collaborative strengths of Google and Meta ads, and discuss the revolutionary influence of AI in shaping marketing strategies. They address attribution challenges, new trends in media buying, and their anticipation for the upcoming Traffic and Conversion Summit.
59 snips
Jan 2, 2024 • 46min
13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo
Lauren Petrullo, founder and CEO of Mongoose Media, shares her top 13 tips for digital marketing success in 2024. Topics include email verification, BIMI records, conditional logic, meta events, QR codes, reel covers, and Q5. Lauren explains why these strategies are essential for optimizing email deliverability, meta shop visibility, catalog health, and social media promotion.
58 snips
Dec 29, 2023 • 53min
Year End Wrap Up: Best Nuggets and Insights from Perpetual Traffic 2023
Recap of the best moments and insights from leading experts in online marketing in 2023. Topics include moment-driven marketing campaigns, data analytics, empathy, personalized experiences, and cutting-edge online marketing strategies. Plus, discussions on using ChatGPT for Google ranking, the impact of Google's tracking decision, increasing new customers while reducing CAC, and common YouTube marketing mistakes.
60 snips
Dec 26, 2023 • 49min
Shopify Success Unleashed: Mastering the 5-Step Formula with Scott Cunningham
Scott Cunningham, one of the world's leading Shopify experts, reveals his 5-step formula for creating irresistible offers. He shares how to use the offer stack to build trust, solve problems, and boost conversions. Scott also discusses the importance of crafting compelling hooks, brand attributes, and storytelling in e-commerce. He shares success stories and tips for testing, scaling, and enhancing the post-sale customer experience.
