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How to Unlock the Power of Meta’s Generative Creative Tools with Cameron Campbell
Jan 9, 2024
Expert in digital marketing Cameron Campbell discusses optimizing ad designs, the innovative use of AI in advertising, and strategies for enhancing ad performance using proven copy as seed content.
54:24
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Quick takeaways
- The generative copy tool in Meta Ads Manager uses AI to analyze and generate multiple variations of existing ad copy, saving time and providing insights for copywriting.
- Meta Ads Manager's generative image tool automatically optimizes images for different placements, improving performance and user experience.
Deep dives
Generative Copy: AI generates variations of ad copy based on provided seed copy
The generative copy tool in Meta Ads Manager allows users to input existing ad copy as seed text and generate multiple variations of the copy using AI. The AI analyzes the provided copy and generates new versions that may include elements like hashtags. This tool can save time and provide insights into new approaches for copywriting.
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