Cameron Campbell
Top-tier media buyer at Tier 11 with expertise in Meta ads and data strategies. Shares insights on profitable scaling and avoiding common eComm mistakes.
Best podcasts with Cameron Campbell
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4 snips
Feb 21, 2025 • 1h 3min
Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It
Cameron Campbell, a top-tier media buyer at Tier 11, shares his expertise in optimizing Meta ads and data strategies. He discusses why many brands mistrack their ad data and highlights critical metrics like New Customer Acquisition Cost (NCAC). Cameron also compares Tier 11's Data Suite with Meta’s Conversions API, revealing the revenue potential being overlooked. He offers strategies for creative testing and scaling, helping eComm brands avoid costly mistakes and make data-driven decisions for growth.
4 snips
Jan 9, 2024 • 53min
How to Unlock the Power of Meta’s Generative Creative Tools with Cameron Campbell
Expert in digital marketing Cameron Campbell discusses optimizing ad designs, the innovative use of AI in advertising, and strategies for enhancing ad performance using proven copy as seed content.
