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Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It
Feb 21, 2025
Cameron Campbell, a top-tier media buyer at Tier 11, shares his expertise in optimizing Meta ads and data strategies. He discusses why many brands mistrack their ad data and highlights critical metrics like New Customer Acquisition Cost (NCAC). Cameron also compares Tier 11's Data Suite with Meta’s Conversions API, revealing the revenue potential being overlooked. He offers strategies for creative testing and scaling, helping eComm brands avoid costly mistakes and make data-driven decisions for growth.
01:03:47
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Quick takeaways
- Most brands lack effective tracking of their advertising data, leading to inefficient spending without clear insight into their marketing performance.
- The Tier 11 Data Suite offers significantly better data accuracy compared to Meta's Conversions API, ultimately revealing hidden revenue opportunities for brands.
Deep dives
Remarkable Revenue Growth Achieved
A lifestyle brand recently partnered with a data analytics firm, leading to a 49.8% year-over-year revenue growth, reaching eight figures in revenue for the first time. This brand is on track for $25 million in revenue in 2025. The significant results stem from implementing the Tier 11 Data Suite, which reduced unattributed traffic by 90%. This enhanced data capability uncovered $850,000 in hidden revenue and allowed for a threefold increase in ad spending.
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